Truth in mezcal labeling, for once a positive trend

November 15, 2013 | Max Garrone

Urbana has full descriptions of what's in mezcals, part of a growing trend on the part of producers and bars. — Urbana has full descriptions of what’s in mezcals, part of a growing trend on the part of producers and bars.

It’s a long tradition reinvigorated by Mezcaloteca but now the full monty label detailing exactly what’s in bottle of mezcal is becoming a trend. Makers like Vago are putting that information right on their labels and are even being superseded by bars and restaurants like San Francisco’s Urbana which affixes a sheet of paper on their bottles detailing all the information you’d expect.