With all that’s being written about NOM 199, and there is a lot to write about, we wanted to drill down into the whole issue of the word Komil and exactly who will have to use it if the proposal is adopted.
Wading through the legalese is not easy. Key language is deliberately buried in this sweeping proposal. In order to make it super clear and easy, here is a breakdown of who gets to use what words:
- The only producers who can use the words agave and maguey are those who are certified within the Denominaciónes del Origin. Those include the Denominaciónes del Origin for mezcal, tequila, sotol, bacanora, and pulque.
- If you are a producer within any of the Denominaciónes del Origin but are not a certified, you will not be able to use the words agave and maguey. The only word you can use to describe the fruit that goes into your product is “Komil.” No more vino del mezcal, no more destilado del maguey or agave, no more other labels. Should you ever get certified, you would then be able to say that agave or maguey was in your product.
- If you are a producer outside of any of the Denominaciónes del Origin, you are totally fucked. First, you have to refer to your product as Komil and cannot use the words agave or maguey. Second, you stand no chance of changing that state of affairs until your region is granted a DO – a timely and costly endeavor.
Just in case you had any doubt, getting certified is an incredibly expensive and labor intensive process that really is only viable for well funded and organized companies. And, the further away from Oaxaca you are, the lower your chances of getting certified because there are very few people working for the CRM outside of Oaxaca. The current programs in place to financially assist small producers within the DO with the certification process are virtually non-existent so this change would almost certainly eliminate an entire swatch of the mezcal world. All that heritage down the drain with a simple signature.
And think you can just bypass this by trying to identify your product as an agave/maguey spirit by using the varietal name instead? Check this out per our friends at Hinman and Carmicheal LLC:
“No reference can be made to what agave varietals are used; in fact, the word “agave” itself cannot be used in any labeling. As a result, small producers would be unable to distinguish their products based on agave varietal, location, or production method and consumers would have no clue what they were imbibing under the komil name.”
That means no “Komil de Espadin” label that would give some hint of familiarity of what is inside the bottle.
It’s not too late to sign one of the petitions going around and to register your comments. Additionally, there is lots of movement to tackle this proposal from a legal perspective which could stop it all in its tracks or keep it tied up for years until it could take effect. One thing that is for sure – it’s a mess.
Phil Bayly says
Thank you for putting this in simple language to help others understand. This is a ridiculous situation that is only damaging an already fragile industry that is still trying to find its feet
John says
Great summary as always. With all this 199 crap going on, have you heard anything about NOM 70 and those proposed changes (artisanal, ancestral, etc)?
Max Garrone says
So far no updates on NOM 70. We’re waiting with bated breath and will file an update as soon as we hear anything.
John says
Wait does bacanora tecnically have a DO? Thought it was still in the works
Max Garrone says
Hi John,
Yes, Bacanora was given denominación de origen status in 2000.
dalton says
Hi John,
I’m seeing various labels out there with ‘aguardiente de agave’ and “spirits distilled from agave”. Has something changed where brands can now use the word agave? Do they need to be registered in NOM to use the word agave?
Susan Coss says
Hi Dalton –
There are a couple of different things with your question. There had been a move to make the use of the word agave in relation to distillates a no no and instead a push to use the word Komil. This went no where because of the push back by people in the mezcal industry. Today, people can use the word agave – destilado del agave for example – in talking about a product that is distilled from agave but is not a certified mezcal, or tequila. In order to use the word mezcal on a bottle, the product must be from one of the nine states that have denomination (Oaxaca, Puebla, Michoacan, Guerrero, Zacatecas, Durango, Guanajuato, Tamaulipus and San Luis Potosi) and that has been certified by the CRM, the regulatory body of the mezcal industry. Let me know if that helps! Susan