A Del Maguey journey
This has been a piece a long time in the making, ever since the news of Pernod Ricard partnering with Del Maguey broke almost exactly a year ago on June 7th 2017, and changed the landscape of the mezcal category. It has been just a year, but what a year it has been, and the changes have been cataclysmic for mezcal. I don’t think any of us could have predicted the speed at which other multinational spirit companies would enter the space and how quickly it would impact not only mezcal production. While mezcal remains a tiny portion of the spirits industry, less than 1%, its year over year growth and visibility, it has been exponential.
Mezcal’s party side
Friday night I ran a little mezcal tasting as part of a friend's 40th birthday party. The social environment brings out the more abrupt and unprompted reactions to mezcal which makes them all the more interesting. We were tasting: Wahaka Espadin
Mezcal battle?
Esquire's David Wondrich has a quick piece introducing mezcal to the spirits ball in the May issue. It's a great fast pitch on all the things that make mezcal special but we differ on two key areas. Per Wondrich: Mezcal, you