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Ron Cooper Tag

This has been a piece a long time in the making, ever since the news of Pernod Ricard partnering with  Del Maguey broke almost exactly a year ago on June 7th 2017, and changed the landscape of the mezcal category. It has been just a year, but what a year it has been, and the changes have been cataclysmic for mezcal. I don’t think any of us could have predicted the speed at which other multinational spirit companies would enter the space and how quickly it would impact not only mezcal production. While mezcal remains a tiny portion of the spirits industry, less than 1%, its year over year growth and visibility, it has been exponential.

There's a cool conversation getting underway on the Del Maguey website blog. Griffin Manos, a university student spent his summer between his junior and senior year doing an internship at the Vida palenque in San Luis del Rio in Oaxaca.  First, who knew you could do such a thing, and second, that is one dedicated student because making mezcal, as the post outlines, is no walk in the park. The post is from a long email Manos wrote to Ron Cooper about his experience and what makes this so interesting is that Ron will be responding to questions and ideas raised by the internship experience.

The much anticipated news that Pernod Ricard had acquired a mezcal company finally hit, with perhaps the biggest surprise of all being who it acquired-- Del Maguey. Pernod will take a majority stake in the US' number one mezcal company. The exact terms of the deal were not disclosed. According to the press release and what we have heard from the company, the current management team and staff remain in place and all operations in Mexico remain intact as well.

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