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real minero Tag

[et_pb_section fb_built="1" _builder_version="3.19.17"][et_pb_row _builder_version="3.19.17"][et_pb_column type="4_4" _builder_version="3.19.17"][et_pb_text _builder_version="3.19.17"]It’s been almost a year and half since NOM 70 was implemented and we’re finally beginning to see one major part of the roll out on our bottles - the inclusion of a qr

Just back from the San Antonio Cocktail Conferences (my recap is here) where I was able to attend some terrific seminars helmed by a few leaders in the industry, who happen to be women. I say it like that because I am becoming increasingly uncomfortable with how marginalizing it feels to use the phrasing female bartenders, female distillers, female brand ambassadors, etc when really, we have been here all along. The rest of the world is just waking up to that. By putting female, or woman before laymen's terms, it continues to make us more of a novelty or side bar, rather than the truth of the matter - we are fully integrated in this business, as marketers, as writers, as owners and as consumers.

The story of mezcal is one that deserves its own category of films. It has everything - gorgeous vistas full of saturated color, rich history full of myth and romance and opera-like drama with the incredible stories of the families that have been making mezcal for generations. The plot lines are limitless.

[caption id="attachment_6827" align="aligncenter" width="960"] New library in Santa Catarina Minas. Photo by Graciela Angeles[/caption]

This is not a rhetorical question and in fact it remained at the forefront of my mind as I spoke with brands, mezcaleros, development people, and academics while I was in Oaxaca, and prompted so many more questions. Why is there such an intense focus on sustainability within the mezcal industry? Just what is it about mezcal that inspires such a hard core call for sustainability?

[caption id="attachment_5862" align="aligncenter" width="450"] The Mexican Cultural Institute in Washington, D.C.[/caption] In the spirit of transparency, here's some background on how the whole idea of how Mexico in a Bottle - Washington,  D.C. came about:  DC is my hometown, but now, my immediate family lives with me on the West Coast. I miss DC, I miss my friends, and I really needed to come up with a reason to visit. Then there was a random meeting and conversation I had with Pati Jinich, the terrific Mexican chef, culinary anthropologist, and resident chef at the Mexican Cultural Institute in DC. She told me that the Mexican culinary scene in Washington was growing. A seed was planted and I told Max that DC needed to be on our shortlist of event cities for 2017.

It takes some cojones to throw a mezcal tasting in San Francisco during the annual SF Pride celebration. Add to that the historic Supreme Court decision on same sex marriage, a Giants home game, and the farewell Grateful Dead concert, and

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