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Raza Zaidi Tag

The launch of Conversations in Agave last month was a true labor of love. Like the rest of the world, transitioning to a virtual platform is quite a learning curve, not only in figuring out all of the technical details,

What happens when the world is forced to shut down and all of the usual gathering places and events to learn about agave spirits are shuttered? Well, we get creative and put together an online program platform of interactive talks

[caption id="attachment_7837" align="aligncenter" width="480"] [media-credit id=3 align="aligncenter" width="480"][/media-credit] The original Sin Maguey, No Hay Mezcal poster.[/caption] Come on, admit it, you’ve seen the iconic image. Did you ever stop to wonder where it comes from? This is a story about one of the most iconic images in the mezcal world. It involves quirks from across our contemporary culture ranging from intellectual property rights to the question of who owns traditional culture. It touches on so many  narratives of our era that it's a great snapshot of our time and the mezcal world.

[caption id="attachment_5385" align="aligncenter" width="1024"]Left to right, Susan Coss, Raza Zaidi, Judah Kuper, and Ivan Saldaña. Left to right, Susan Coss, Raza Zaidi, Judah Kuper, and Ivan Saldaña.[/caption] The evening before this year’s Mezcal: Mexico in a Bottle San Francisco we hosted a panel titled “What We Talk About When We Talk About Sustainability” to dig into the raft of questions about sustainability in the mezcal industry. Aside from our debt to Raymond Carver the panel was inspired by the consistent questions from drinkers and bartenders throughout the world about how mezcal can be made in a way that ensures environmental, cultural, and economic sustainability. The topic comes up in almost every conversation and since we had a team of brand heavyweights in town the moment was ideal for the discussion. Susan Coss moderated the discussion between Judah Kuper from Vago, Raza Zaidi from Wahaka, and Ivan Saldaña from Montelobos. We were also privileged to host many other brand representatives in the audience including Fidencio’s Arik Torren, Erick Rodriguez, William Scanlan, and more.

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