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pierde almas Tag

[caption id="attachment_4118" align="alignright" width="150"]The menu for the evening The menu for the evening[/caption] Jonathan Barbieri, artist and owner of the mezcal brand Pierde Almas, knows how to tell a story, as evidenced by the audience at Oakland’s Calavera entranced by his words describing the days of selling mezcal when it was illegal contraband. Produced in palenques outside of small pueblos and then sold by women who were more likely to avoid being stopped by authorities, it is a romantic tale and sets a nostalgic mood. It lays the perfect foundation for the bigger story that night - his latest project is producing an “ancestral corn” whiskey from the very palenques that now fuel the burgeoning mezcal industry.

It was a whirlwind Labor Day weekend in Los Angeles at the Taste of LA held in Paramount Studios' sprawling old New York back lot. It felt very much like a street festival with potholes and cracked sidewalks which ensured that

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