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This has been a piece a long time in the making, ever since the news of Pernod Ricard partnering with  Del Maguey broke almost exactly a year ago on June 7th 2017, and changed the landscape of the mezcal category. It has been just a year, but what a year it has been, and the changes have been cataclysmic for mezcal. I don’t think any of us could have predicted the speed at which other multinational spirit companies would enter the space and how quickly it would impact not only mezcal production. While mezcal remains a tiny portion of the spirits industry, less than 1%, its year over year growth and visibility, it has been exponential.

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