Piña literally means “pineapple” in Spanish but in Mexico it is also used to describe the heart of the agave because it so closely resembles a pineapple. The piña has become one of the main motifs in the agave world and suffuses tequila and mezcal culture. It’s one of those key images that triggers all sorts of nostalgic associations about the hand made nature of agave distillates and centrality of agave to Mexican culture. As one example, Fortaleza tequila has a ceramic piña for its bottle top but you’ll see it repeatedly in the marketing and media coverage of agave distillates. Just take a look at three images from our travels below to get a sense for how dramatic and evocative it can be.