Sadly Metl mezcal is no more. There are still bottles for sale at Old Town Wine and Spirits but I received confirmation from the Metl’s president and co-founder Todd Hallberg that it’s shutting down. I can’t figure out exactly why. Todd didn’t provide any details about Metl’s situation but there has been a lot of discussion in the industry about the difficulty of selling brands in a crowded marketplace.
Clearly audience interest is growing led by cocktail enthusiasts but import volumes are still tiny when compared to other spirits so that’s our best analysis. Metl may be a canary in this coal mine. It’s a pity because I’ve always enjoyed their very mineral focused mezcals.
Hey Max and Susan–
I just saw a couple bottles at Liquid Experience on Haight Street.
Heading over…