Sarah Bowen interview

Sarah Bowen is an Associate Professor of Sociology at North Carolina State University who has long studied the impact of the tequila and mezcal industries on Mexico. Most recently she wrote a great portrait of the battles over how to define mezcal in the winter issue...

The battle for authenticity is joined by the big boys

  Last month Patron launched a new tequila brand in the United States that is notable for what it borrows from mezcal and some of  tequila brands who never gave up on the traditional manufacturing methods. Roca Patron is marketed entirely on the basis of being...

Mezcal in the Aegean aka Noxious mescal on Naxos

Our man on Naxos sent in this photo to demonstrate just how far we have to go in explaining mezcal to the world: Per our correspondent this is the menu of the “Mexican” restaurant on Naxos. It obviously has much to account for including a paucity of...

What's tequila doing in a mezcal blog?

Jokes aside our friends over at Taste Tequila have a great new iPhone app that helps you keep track of your favorite tequilas and everything else in that world. Take a look at Tequila Matchmaker and start lobbying them for a mezcal version. I’m told that an...