On meeting David Suro

On meeting David Suro

It seems hard to believe that our paths hadn’t crossed before but I finally had the opportunity to meet David Suro, he of Tequila Restaurant in Philadelphia, the Tequila Interchange Project (TIP) and Siembra Azul Tequila. For a good picture of the man and his...

Did gringos steal tequila?

It’s the crime of the century and Chantal Martineau’s How the Gringos Stole Tequila: The Modern Age of Mexico’s Most Traditional Spiritexplains exactly how they got away with it. The real questions you’re left debating are whether that theft was the fruit of...

Sarah Bowen interview

Sarah Bowen is an Associate Professor of Sociology at North Carolina State University who has long studied the impact of the tequila and mezcal industries on Mexico. Most recently she wrote a great portrait of the battles over how to define mezcal in the winter issue...

The battle for authenticity is joined by the big boys

  Last month Patron launched a new tequila brand in the United States that is notable for what it borrows from mezcal and some of  tequila brands who never gave up on the traditional manufacturing methods. Roca Patron is marketed entirely on the basis of being...