The Blue Gold Rush is on

The Blue Gold Rush is on

Driving around Amatitán last week one thing was clear. If there’s any arable land, even the most liminal, there is blue agave growing in it. Roadside shoulders, a patch of dirt between rocks, under fruit trees, let alone open fields – it if wasn’t...
The Tequila Dictionary

The Tequila Dictionary

American Distilling Institute Director of Spirits Information Eric Zandona has written The Tequila Dictionary, a very useful guide to all things tequila while connecting it to the world of agave spirits. He obviously sucked up tons of information while living in...
Is Teslaquila a disruptor?

Is Teslaquila a disruptor?

Just when you think you’ve reached peak tequila along comes this Teslaquila story to blow all your assumptions out of the water. The latest chapter was Elon Musk’s October 12th tweet: Visual approximation pic.twitter.com/sMn3Pv476Y — Elon Musk (@elonmusk)...

Agave inflation or right pricing?

Agave prices in Jalisco just keep rising. Per a friend in the business blue agave in Jalisco is “27 (pesos/kilo) for good, mature, and ripe agave, 24/25 for unripe agave.” He also noted that it’s the rainy season now which is crimping supply. As he...

George Clooney is coming for your mezcal

In this interview with Gotham Magazine, Rande Berber, George Clooney’s business partner in Casamigos Tequila, mentions that they’re launching a mezcal label. He doesn’t offer many specifics, just this exchange: You recently sold your company for...