The feminine mezcal – musings on words and marketing

A funny thing about writers block, sometimes the block is because there is a story begging to be written and until that is done, the other pieces have to wait. This is one of those moments. Before heading off to Mexico, a strange yet very powerful indicator of how...
Mezcal myths and marketing

Mezcal myths and marketing

I’m always happy when mezcal gets the limelight treatment. Gone, hopefully, are the days when the trend in major media was to talk about it as “tequila’s smoky cousin” or a labored description of it as something other than the bottle with the worm in it. Sadly mezcal...

Agave on screen goes big time

The story of mezcal is one that deserves its own category of films. It has everything – gorgeous vistas full of saturated color, rich history full of myth and romance and opera-like drama with the incredible stories of the families that have been making mezcal...

The year that was, the year that is

It’s that time of year where we try to synthesize some meaning from the past year’s events and make a few predictions about the year ahead. There were certainly cataclysmic events in the world of mezcal in 2017: Huge deals were made, all sorts of new...

A nice look at Cuish

When it rains documentaries, it can also pour. We just heard about this very affectionate short about Cuish and its founder Felix Hernandez. Cuish bottles mezcal from a collection of Oaxacan mezcaleros and also has a very nicely appointed tasting room in the city of...