Mezcal myths and marketing

Mezcal myths and marketing

I’m always happy when mezcal gets the limelight treatment. Gone, hopefully, are the days when the trend in major media was to talk about it as “tequila’s smoky cousin” or a labored description of it as something other than the bottle with the worm in it. Sadly mezcal...
About that raicilla DO

About that raicilla DO

There was news this week that raicilla would be getting its own Denominacion de Origen (DO). The devil of course is in the details. Having been overshadowed by the tequila industry, raicilla began taking root in consumers minds in the U.S. with the introduction of La...
The TTB refines standards for agave spirits

The TTB refines standards for agave spirits

Just after Thanksgiving (perhaps just in time to celebrate the repeal of Prohibition…) the US Alcohol and Tobacco Tax and Trade Bureau (TTB), the agency that oversees all things alcohol industry related, released its updated labeling and advertising regulations....

When does a mezcal deserve to be a mezcal?

What is a mezcal? Who can label their bottles with the word “mezcal”? Those are the existential questions that bedevil this industry. For a second there we thought that they were more or less settled, even if you didn’t like the result, with NOM 70...