Nov 13, 2019 | Brands, Making Mezcal, Oaxaca, Sustainability
Disclaimer: In August of 2019, I was invited by Casa Lumbre Spirits, the parent company of Montelobos Mezcal, to join their industry trip to Mexico for their annual Dia de los Muertos celebration in Oaxaca. This trip included an evening in Mexico City, a visit to the...
Oct 8, 2019 | Denominación de Origen, Law
The CRM has a new ad campaign that very clearly spells out that if a bottle does not have the hologram on it, it’s not mezcal. Needless to say, this has riled some folks up. There is nothing subtle in the verbiage as it loudly and proudly proclaims that the...
Sep 24, 2019 | Events, Food, Mezcal: Mexico in a Bottle
We are very excited for this coming Sunday’s South to North Mexico in a Bottle event at LA Plaza de Cultura y Artes in downtown Los Angeles. It’s a slightly different take on our usual Mexico in a Bottle events, primarily because doing this event in Los Angeles...
Sep 19, 2019 | Events, Mezcal: Mexico in a Bottle
A couple of years ago we partnered with a taco festival in Denver to help overhaul its tequila program to mezcal. The resulting Mexico in a Bottle was what we like to call “another f$%king learning experience.” So when the opportunity came along produce...
Sep 4, 2019 | Denominación de Origen, Law
It’s been almost a year and half since NOM 70 was implemented and we’re finally beginning to see one major part of the roll out on our bottles – the inclusion of a qr code on the hologram. While several brands in the market include detailed information on their...
