The Dia del Mezcalero Experience

The Dia del Mezcalero Experience

When I first heard about CNI Brands’ Dia del Mezcalero last year, I was equally curious and skeptical of what a trip to Oaxaca with more than 30 people in the industry could possibly be like. Rumor said rough, with all of the usual organizational issues that...

The feminine mezcal – musings on words and marketing

A funny thing about writers block, sometimes the block is because there is a story begging to be written and until that is done, the other pieces have to wait. This is one of those moments. Before heading off to Mexico, a strange yet very powerful indicator of how...