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Posts tagged ‘pernod ricard’

Del Maguey acquired by Pernod Ricard

The much anticipated news that Pernod Ricard had acquired a mezcal company finally hit, with perhaps the biggest surprise of all being who it acquired– Del Maguey. Pernod will take a majority stake in the US’ number one mezcal company. The exact terms of the deal were not disclosed. According to the press release and what we have heard from the company, the current management team and staff remain in place and all operations in Mexico remain intact as well. Read more

As the big boys get into mezcal, they’re at least paying lip service to sustainability

Rays of sunlight in the struggle for sustainability?

We all knew that the big liquor companies were coming to mezcal. Zignum, Beneva, and others have been around for a while but the really big distributors like Diageo jumped into the game last year, signing a distribution deal with Mezcal Union, while Pernod Ricard sounds like it’s launching a mezcal in the next few months. Read more