Yesterday it was announced that a watered down version of NOM 199 passed: Except instead of mandating that any mezcal not produced within an already defined appellation and certified by the CRM be called “Komil,” it says that these spirits must now be called “Aguardiente de Agave.” To understand who will need to use this terminology see our previous post on the impact of the original proposal; all you need to do is replace “Komil” with “Aguardiente.”
This is being pitched as a triumph for everyone but Read more
Part three in my series of articles exploring the possible outcomes of NOM 199.
The big question is how can such a small, and woefully underfunded group of mezcaleros and afficionados fight NOM 199 aside from signing petitions and hoping for the best? Well, for a couple of organizations the answer is through Mexico’s own constitution which has been amended over time to explicitly spell out a mandate to support the human and economic rights of the indigenous community. Read more
Let’s imagine, Philip K. Dick style, that NOM 199 is now law and bottles of komil line the shelves of your local liquor store. The next big question for you, the faithful consumer of what were previously called agave distillates or mezcals, is “What exactly is in a bottle of komil?” Read more
An example of current wording on a label of an agave distillate in the DO but not certified. Under 199, the only thing that could be said is Komil.
With all that’s being written about NOM 199, and there is a lot to write about, we wanted to drill down into the whole issue of the word Komil and exactly who will have to use it if the proposal is adopted.
Wading through the legalese is not easy. Key language is deliberately buried in this sweeping proposal. In order to make it super clear and easy, here is a breakdown of who gets to use what words: Read more
The good folks at the Tequila Interchange Project are circulating a petition in opposition to the newly proposed NOM 199 that came out of left field. This is the NOM put forward to streamling and regulate the entire spirits industry in Mexico, which in theory sounds great. Of course like so many good intentions, it has gone horribly awry and is terrible news for any producer of agave distillates that falls outside of the DO.
We are Susan Coss and Max Garrone. We like mezcal and think you should to. We are committed to telling the story of mezcal within the context of its history and cultural connection. We also think education should be fun and delicious. And we are deeply committed to supporting the craft of production and the people who work tirelessly to bring us mezcal.
We write Mezcalistas, consult, and organize mezcal events. We have small, monthly, tastings called Spirited Conversations which bring key figures from the mezcal world face-to-face with aficionados and influencers. We also organize large mezcal tastings called Mexico in a Bottle, which is the largest mezcal event in the United States. Mexico in a Bottle currently appears in San Francisco, Chicago, Washington, D.C., and Denver. It will expand to additional cities soon.
Susan Coss is a long time marketing and communications strategist in the world of sustainable food and beverages. She was most recently the Director of Marketing and PR for CUESA, the organization that runs the world famous Ferry Plaza Farmers market in San Francisco. She is also a co-founder and former director of the Eat Real Festival, that drew more than 250,000 people in its first three years. She has spent time in Oaxaca since 2003 and has established food and beverage relationships all over California, Mexico and Washington, DC. She has a degree in Agricultural Economics from the University of Wisconsin, Madison.
Max Garrone has been a journalist and editor who covered events as diverse as presidential elections and the meaning of David Lynch’s movies for publications like Salon.com and SFGate.com. He is currently a content strategist and digital media consultant.
To chat or find the answer to your niggling mezcal question just email us!