Occasionally someone asks “Why is your next Mezcal: Mexico in a Bottle tasting in Chicago and not my home town?” I can answer in a variety of ways but the easiest and best, because it’s true is that Chicago has become a real mezcal town in the past few years. We’ve been amazed as mezcal popped up in bar menus and then bars flipped from being agnostic to becoming temples of the agave spirit. It really is amazing.
It’s been more than a week since the awesome Lucha de la Cocina and now that we’re finally back on top of the world, or recovered, we’ll share some photos and a quick recap. We had close to 2,000 people which was an amazing turn out. And, it was for the greatest of causes, a fundraiser for La Cocina! Read more
All right folks, this is your last chance, tickets are going fast so you’d better buy now to get down at a fantastic event this Saturday in San Francisco for a fantastic cause. There’s so much happening at this Saturday’s Lucha at Pier 70 that I have to break down into easy bites Read more
Last year’s Mexican Consulate tasting was a good snapshot of what a lot of mezcal makers’ ambitions. As I wrote at the time, there was an awful lot of mezcal out there trying to get into the North American market. The production volumes were enormous, and there were a tremendous number of brands vying for attention. The strange thing is Read more
Last night’s Mexrrissey concert at the JCC in San Francisco was quite an affair. Our mezcal tasting beforehand with Raza Zaidi of Wahaka, Lynne Bauer pouring Alipus, and Adrian Vazquez pouring Almamezcalera was quite a hit with the crowd that was a hybrid of the original Morrissey demographic, younger Mexicans, and a few groups that we couldn’t identify.
One thing is for sure, everyone had a blast of time. There was lots of screaming and dancing; you know you’re doing well when even the ushers and security people are bopping along to the music.
At first you may not think the three things have much in common but Mexican cover bands have been remakingMorrissey obsessively with fantastic results for years and Mexrrissey in particular has taken that idea to its logical conclusion; a traveling show of Spanish language covers of Moz’s greatest and most interesting songs. There are even Smiths covers on the line up. Listen up: Read more
What happens when you combine Lucha Libre, Tacos and Mezcal? We now have the answer – La Lucha de la Cocina! Mezcalistas is beyond excited to be working with La Cocina, one of the most amazing non profit organizations here in the Bay Area, and Pro Wrestling Revolution. This fundraising event will take place August 13th at Pier 70 in San Francisco. Read more
Don’t take our word for it, take a look at this video of the 2015 Mezcal: Mexico in a Bottle in San Francisco. This year we’re expanding so tell all your friends that we’re bringing Mezcal: Mexico in a Bottle to NYC 6/5 & 6/6, Chicago 9/18, then back to where it all began in SF 11/13.
We are super happy to announce that Mezcal: Mexico in a Bottle will premiere in New York City this June 5th and 6th at Casa Mezcal. We’ve always wanted to take our tasting on the road and it’s finally time. We’ll feature our patented mixture of fantastic mezcals, cocktails, bites, luminaries from the mezcal world, all wrapped in the music, video, and art of contemporary Mexico. You can see our full mezcal and programming line up on the Mezcal: Mexico in a Bottle web site.
Lest you think we’re lazy, we’re also bringing Mezcal: Mexico in a Bottle to Chicago on September 18th, back to San Francisco November 13th, and we’re looking at a few other locations for next year. Watch this space for details!
We are Susan Coss and Max Garrone. We like mezcal and think you should to. We are committed to telling the story of mezcal within the context of its history and cultural connection. We also think education should be fun and delicious. And we are deeply committed to supporting the craft of production and the people who work tirelessly to bring us mezcal.
We write this blog and conduct mezcal tastings from small monthly to events to our annual Mezcal: Mexico in a Bottle event, which is the largest mezcal event in the United States.
Susan Coss is a long time marketing and communications strategist in the world of sustainable food and beverages. She was most recently the Director of Marketing and PR for CUESA, the organization that runs the world famous Ferry Plaza Farmers market in San Francisco. She is also a co-founder and former director of the Eat Real Festival, that drew more than 250,000 people in its first three years. She has spent time in Oaxaca since 2003 and has established food and beverage relationships all over California, Mexico and Washington, DC. She has a degree in Agricultural Economics from the University of Wisconsin, Madison.
Max Garrone has been a journalist and editor who covered events as diverse as presidential elections and the meaning of David Lynch’s movies for publications like Salon.com and SFGate.com. He is currently a content strategist and digital media consultant.
To chat or find the answer to your niggling mezcal question just email us!