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Posts from the ‘Making Mezcal’ Category

Mixing your mezcals

A mix of agaves

You may have noticed the term ensemble on some mezcals, it’s just like the dictionary definition, the second one after “a group of musicians, actors, or dancers who perform together.” The one that reads “a group of items viewed as a whole rather than individually.” As applied to the mezcal world the same holds true, a variety of agaves are harvested, roasted, mashed, fermented, distilled, and bottled together.

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Meet Mezcal, Tequila’s smoky cousin


We are pleased to introduce our new correspondent on the ground Buzz Komil – this is his first piece for Mezcalistas…

So, there’s this amazing new spirit out of Mexico called mezcal. It’s kind of like tequila, but not really. It’s smoky, and mysterious, like that cousin you once heard of, you know, the one who lived out in the middle of nowhere and whose idea of a pimped ride was a donkey pulling a stone wheel.

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On sustainability

Sustainable: adjective

1.capable of being supported or upheld, as by having its weight borne from below.

2.pertaining to a system that maintains its own viability by using techniques that allow for continual reuse: sustainable agriculture. Aquaculture is a sustainable alternative tooverfishing. to be maintained or kept going, as an action or process: a sustainable negotiation between the two countries. to be confirmed or upheld: a sustainable decision. to be supported as with the basic necessities or sufficient funds: a sustainable life.


defendable, defensible, justifiable, maintainable, supportable, tenable


So it says when you do a basic search on Merriam-Webster breaks it down even more simply:

: able to be used without being completely used up or destroyed

: involving methods that do not completely use up or destroy natural resources

: able to last or continue for a long time

I looked this up the other day because given how much the word sustainable is being thrown about, I needed to double check what it actually means. Having worked in the world of sustainable agriculture and food since 2007, this is a word that is near and dear to my heart. To see it becoming as meaningless as natural or artisanal, makes me want to scream until every window is shattered within a two mile radius.  

Of course it’s not surprising  given the reality of the market we live in where nearly everything is commodified and relabeled as artisanal (Round Table Pizza?) because that’s the only way to distinguish it from other commodities. In the spirits world what distinguishes one whiskey from another? We love to champion individuality and distinctiveness in all things, especially food, wine, beer, and spirits. It’s practically cultish. But really, most of those things aren’t very individual, few represent or maintain an actual tie to the tradition that they lay claim to, even fewer are actually produced in a traditional manner. That costs too much, it’s difficult to export, it even tastes different. Because here is the dirty little secret that we rarely want to talk about – true craft or artisanal production really really really doesn’t scale – that’s the whole point.

While in Oaxaca in July, I traveled with reporter Grace Rubenstein, researching the subject of women in mezcal and sustainable maguey production. She has a great profile piece here in Craftsmanship Magazine on the subject which I highly recommend. When talking to people about the industry, we asked them to identify the top three things most important in the mezcal world: The common themes were – production (both the growing of maguey and the process of making mezcal), management of silvestres, and how palenqueros are paid. But to really understand what’s happening, a conversation I had with Ulises Torrentera goes to the heart of what is happening.

In a nutshell, this is the situation that Ulises and I discussed.

What you have enveloping the industry now are entities with money who live outside of the areas where mezcal is produced, contracting with people to find mezcal to buy, to bottle and brand and sell outside the area where it is produced. Often the owner of the brand has never met their producer, or actually researched how the mezcaleros are making mezcal, let alone where the maguey is coming from nor how it is being grown. The mezcal is a commodity which puts the  consumer so far from the process and origin of what’s in a bottle that it is possible to say anything while marketing the final product.

There is no transparency no matter how clear the substance of the bottle. And this is where Ulises became truly passionate – the system that produces that bottle has so many different levels of people and processes involved from growing the maguey, to the production, to the shipping, and finally to the market that by the time you get that bottle into your hands no one knows anything about it. We’ve seen what this has meant for our food supply: It was industrialized to the point of anonymity which inspired the backlash and the success of the Eat Local and Know your Food, Know Your Farmer  campaigns.

This is exactly why people love farmers’ markets and why wine tasting is such a big thing in the US and, increasingly, the rest of the industrialized world. It’s the reassertion of a connection with the concept of authenticity. But every time it’s used, it gets co-opted by marketing machines and the very process of production is industrialized to internalize whatever facets are important to that particular authenticity.

There has been more focus on this concept of sustainability in the mezcal industry – something we have written about for a while, most recently in Max’s piece on the CRM, and in other pieces like this, this and this. But so much of the discussion is focused on the production side, especially on cultivating maguey, but that’s just one part of being a sustainable operation. We need to start applying this term to the whole of the industry and factor in the pay, economics, impact on communities, ultimately applying true meaning and meat to the word, otherwise we’ll end up right where we are with everything else. So in the absence of standards or verbiage when it comes to sustainability in mezcal, I propose the following four “pillars” (to borrow from the sustainable food movement)  that must be addressed and answered for any brand or organization that uses the word:

1. Is it environmentally sound? Growing and production practices must be such that maguey is being replanted and it needs be diversified between seed and hijuelos. Silvestres cannot be over harvested, the wood fuel supply must not strip the land, water must be used responsibly, waste must be managed appropriately, and environmental impact must be minimalized.

2. Is it economically viable? The financial structure must include fair pair for all including a truly sustainable wage for each laborer involved in the production all the way up to the mezcalero. The business must be able to sustain itself through market gyrations and maintain a commitment to the community in which it operates.

3. Is it socially just? The business must demonstrate an awareness of its impact and relationship with the local community and proactively work to give back and renew resources from the its place of origin. There must be a conscientious decision to adhere to a triple bottom line of people, planet, profit.

4. Is it humane? This specifically refers to the treatment of animals in agriculture, but really should be a cornerstone of any business. Humanity can’t be left at the sideline as profit is pursued.

This may sound stark but this is pretty basic stuff. Consumers repeatedly say this is exactly what they want of their foodstuffs and we stand at a great point in mezcal’s development to ensure that it takes a different path from most other artisanal products. I am laying down the gauntlet and challenging every mezcal brand out there who refers to themselves as sustainable to clearly and transparently state their practices per the above pillars so that we can have some industry lead standards until anything official is adopted.

I encourage anyone who has ideas on these fronts to speak up. Post your comments, send us your questions, and tell us about the sustainability project you’re seeing. If you have a bigger thought send it to us – we might publish it in order to deepen and enliven the conversation. And – stay tuned – we’ll be doing a whole series dedicated to this issue of sustainability and the different projects out there.

On authenticity

A lovely run-in with Sara Deseran at EatDrinkSF’s Taco Knockdown got my writing juices flowing. I was just going to the event, not intending to write about it, take pictures of it, just to enjoy it. A crazy conceit – line up some of SF’s best restaurants and have them make their interpretations of tacos. I am not a purist when it comes to tacos – as long as that balance of savory, acid and crunch exists, and the delivery device (whatever variation of a tortilla) holds up and is not drowned out by too much on top, I am down. I remember giving an ex-boyfriend a mix tape of blues music with the explanation of how every culture has blues music if you step away from the strict chord structure definition – what is fado or flamenco if not a serious case of the blues? Needless to say, the tape did not go over well. Words were exchanged for many many many weeks.

That memory came back strong when Sara and I talked about authenticity and she reminded me of the article she wrote about the subject (well worth the read if you haven’t seen it yet) and it opened a whole floodgate of feelings on the subject. I remembered the panel discussion that SoCal based writer Gustavo Arellano organized and moderated at Eat Real LA in 2011 all about the subject of authentic Mexican food in the United States and basically called bull on the very idea. Even in Mexico it is impossible to put that label on things, and really, why does it matter?

I can’t follow a recipe to save my life which is why I don’t bake. When I read a recipe I see a starting point and flavor guidelines. And then I have to change it up a bit. A cooking teacher in Oaxaca was horrified that I made my chicken broth with some epazote – traditionally, that is not to be added until you are making the soup. But I love to smell epazote and I love the smell of broth as it is cooking and so I put them together and created a great base for my Sopa Azteca, rendering it totally inauthentic. But it tasted damn good.

And that’s the crux of it, because really, when you have an Ichi Sushi or Chaya Brasserie or Dosa or Mekong Kitchen making tacos, you have to know there will be nothing “authentic” about them, and frankly I have no interest in creating a taco denomination. But they will be pretty damn good, and like Sara, I think that is what is most important when it comes to pursuing food. 

But how does this relate to mezcal, or why should it? With more people traveling to Oaxaca because of mezcal, this inevitably will lead to lots of discussion about what palenque or mezcaleria or mezcal is authentic, and of course the one upsmanship over who has had the most authentic experience or what constitutes authenticity. Whether it be traveling via car, colectivo, foot or burro to visit a palenque – achieving your alcohol grade by distilling to it, mixing heads and tails, maybe adding just a little bit of water get that 1-2% difference – triple distilling – fermenting in wood or hide – making an ensemble – cultivating silvestres — what makes any of these more, or less, authentic?

Soon we’ll see the final rules and regulations from the Consejo (CRM, previously known as COMERCAM) that will define artesanal, traditional and industrial mezcal — but I doubt they will ever define authentic. This is good and important and gives us guidelines, but what truly matters at the end of the day is if a mezcal tastes good.

Oh, and the judges favorite taco of the night? The  simple and traditional (and delicious) birria de chivo from Trick Dog. The crowd favorite? The duck curry from Dosa.

Looking at the world of mezcal

Craft Distillers, the Ukiah based distributor of well known and loved brands like Alipus, Mezcalero, and Los Nahuales has launched quite an impressive series of blog posts that dig deeply into everything that goes into their mezcals. They start with this really fun post on shipping a Hoga still to Oaxaca

And work through all the steps in making mezcal while addressing some important process questions like the impact of shredders and yeasts.

It’s rare that someone takes this much care examining issues and techniques, let alone for someone in the industry to do it publicly so we heartily commend Ansley Coale’s crew for taking on this labor. It’s fascinating and provides great information for all the discussions that mezcal nerds have all the time. Take a look, you may end up spending your entire day working through their posts.

Women – the new face of mezcal?

Let’s get one thing clear, women have always been part of the mezcal industry. Historically mezcal production has been a family affair and women were intimately wound into most aspects from selling the mezcal at markets, to preparing the meals, to handling the finances, to actually making mezcal. What seems to be the new trend is women actually getting recognition for their part.

This has been an area of interest for me since, well, mezcal has been of interest to me. As a woman, navigating the very macho world of spirits in general, and then specifically mezcal in Mexico, I can’t help but be drawn to this.

Today, women who are running mezcal businesses are few in number, though perhaps growing. Graciela Angeles Carranza of Real Minero is perhaps the greatest example of a woman at the helm of a family business who has grown it exponentially and is now shipping product around the world. Then you have Reyna Sanchez who learned how to make mezcal from family and has been producing fantastic mezcals while she works her way through the labyrinth of certification. I first met her in November of 2012 when she was making mezcal out of her cousin’s palenque in San Luis Amatlan. Through a grant, she built her own palenque and is known in Oaxaca for her madrecuishe and tepestate. You also have women like Sosima Olivera Aguilar who works with a collective in the Sierra Sur of Oaxaca and sells to bars, restaurants, and mezcalerias in Oaxaca.  And of course you have others like Andrea Sánchez López of Aguas del Corazon mezcal, and Cecilia Murrieta of La Niña del Mezcal who have founded their own brands and work with mezcaleros in Oaxaca, and in the case of Cecilia, now Jalisco.

It makes for a great story: Women are beating the odds and finding economic opportunity in a male dominated industry! But I wonder just what the reality is. After all, Mexico really is a bastion of machismo in all its subtle and explicit varieties. So, this last trip I made a point of visiting the female mezcaleros I know and searching for any that I’d been missing.

I started by telling Ulises Torrentera – mezcal expert extraordinaire and co-proprietor of Oaxaca’s In Situ – that I was interested in meeting women who were making mezcal and he made it a point of introducing me to various women at the Maestros event I went to in Oaxaca.  I was fascinated by one in particular,Oliva Ramírez Laoreano, primarily because at 22 she is very young, and because she doesn’t fit the mold of the classic off the grid mezcalero that I frequently meet. I’m used to meeting men with hardened hands and little experience with contemporary life while Olivia was texting away on her phone and just like a 22-year-old anywhere. At the Maestros event Oliva was pouring tobala, espadin and some of her cremas. The latter lends itself to lots of confusion because the literal English translation is “cream” but no dairy products are present in a mezcal crema, they are actually fruit based mezcals, usually blends with jamaica or tamarind. We chatted briefly at the Maestros event and then made plans for a visit her in Sola de Vega, where she lives.

While at the Maestros event I also met anthropologist Ronda Brulotte, a professor at the University of New Mexico who is working on a huge research project about mezcal. We got together for breakfast a few days later in Oaxaca and talked through some of the issues and questions she has when discussing women and their role in the mezcal industry. While I tend to focus on the role of women as mezcaleras, Ronda digs deeper and has been asking whether the visibility of women in the mezcal world means that the deeper economics are changing. She wonders whether mezcal is actually bringing in more money to the families that make it and whether that’s changing the economics within the family income structure and whether women are getting more power or just sitting in traditional roles. After that breakfast it was quite clear that the story that we’d all love to believe, of  a trend of women making mezcal, just isn’t that simple. We are seeing more female faces in the business when it comes to marketing and pr but we don’t have any data to show there are more women making mezcal so it’s very possible that this whole idea is just wishful thinking. That really weighed on my mind as I got ready to meet up with Oliva.

The drive to Sola de Vega is beautiful – especially because it was the rainy season when everything is verdant. Coming from drought stricken California I felt like a broken record – it’s so green, oh my god look how green everything is, it’s just so, wow, green. Located in what is called the Sierra Sur, it is mountainous and reknown for tobala. Like all road trips, there is always a hitch, this one being we had no cell service and had to stop at a miscellenea to use a landline to figure out where were supposed to meet Oliva. I point this out to anyone wanting to do excursions outside of Oaxaca to more remote areas of Mexico – always have a communications back up plan, and consider making sure any cell plan is with Telcel as Carlos Slim seems to have negotiated contracts for the most coverage. We were supposed to head to a supply store and, after some initial confusion as to which exact supply store, we found one other and headed out to the palenque she was using.

In addition to Oaxaca’s own Mezcalista, Ana JB, and I there was Oliva, her brother, her uncle, and a cousin. Thankfully the drive to the palenque was only about 25 minutes and the road not so badly rutted. Located in a beautiful, narrow valley, the palenque was simple and, at this time, still inactive. There was one wood fermentation barrel, four clay distillation pots, and a chipper to crush the cooked maguey. I want to get back to the chipper question later, for now I have a clear appreciation for their utility given how labor intensive mezcal making is. Some people claim that doing all the shredding by hand or with the tahona creates a clear difference in flavor so I really want to set up a tasting to evaluate this question. There was also plenty of maguey in the surrounding fields. The palenque is apparently certified and I am sure that factored into the reason Oliva wanted to use space.

View inside palenque in Sola de Vega

View inside palenque in Sola de Vega

Clay pots in Sola de Vega

Clay pots in Sola de Vega

July is when people are usually planting corn so most mezcal production is on hiatus for these smaller guys. The palenque is owned by a great uncle who has been making mezcal his whole life. Oliva is learning from him and her grandfather. Her brother, who is younger, probably about 18 or 19, has been helping as well, providing the much needed muscle for this back breaking work. The two of them are without doubt, the most beautiful palenqueros I have ever met. Most of this was explained by Oliva’s uncle, who did most of the talking about the project. It is his hope to create a cooperative of female mezcal makers, a noble concept, which he was clearly passionate about.

I have to admit, I was skeptical of all of this. Was Oliva actually making mezcal, or was she reselling her great uncle’s mezcal? Was she a front for a great story or is this the beginning of what could be a great economic driver for women in the cooperative? And if it is a legitimate project, how many other female mezcal makers are actually out there to make up a cooperative? Then there were other questions – Oliva had studied psychology in school so why would she return home to make mezcal? As I spoke with her uncle, she was quiet and not engaged, and when I asked her why she wanted to do this she really couldn’t answer.

I ended up buying a couple of liters of espadin from her great uncle. A strong, what I call mezcal del campo, I paid 200 pesos to his wife before climbing back into the car to go to Oliva’s house near the center of town to taste her mezcal.

Maguey starts, Sola de Vega

Maguey starts, Sola de Vega

This was where everything changed and Oliva became completely engaged and animated- where she and her brother showed me the maguey starts they had going in the yard next to the house – a mix of tobala, tepestate, and sierra negra. We then sat down at the table, Oliva got glasses and began pouring – first cremas and then espadin and tobala. I am not a huge fan of the cremas, but I have to say, hers were pretty delicious and would make great cocktail mixers as well as playing key roles in the kitchen. I mentioned how they would be great reduced to syrups and poured over roasting meat or used on bread or tortillas with cheese. She immediately pulled out some queso and we began tasting the different combinations of the jamaica and tamarindo. And then there was the straight up mezcal which was quite tasty and showed skill and talent. Ironically, I would have bought the cremas, but she was down to very little until they started making mezcal again. We made do with the tobala, and I made her promise to get us the cremas as soon as possible.



We stopped for a quick meal before hitting the road home. We heard thunder in the distance and light rain danced on the tin roof as we chowed down on mole and tortillas and coffee. The sky was darkening as we climbed into the car and began the 2.5 hour journey home, chasing a storm the entire way back to Oaxaca.

Death by Ruta del Mezcal

It was a whirlwind of a Oaxaca trip – not so much in time but in all that was done in two very short and long weeks.

The pretext for the trip was a wedding – my first Spanish teacher in Oaxaca marrying her Danish love, and former classmate of mine. Despite already being married for four years (in Denmark) the shindig in Oaxaca was huge, fun and no less of a celebration. Honestly, if it hadn’t been for Marisol and her introductions to her friends all those years ago, I am not sure my path in Oaxaca would have led me where it did (to mezcal).

From those crazy and late-nights beginning to the trip, everything just steam rolled through till the last day. My last trip to Oaxaca, in December of 2014 after a two year absence, was more family vacation, so sneaking in nights to the newest restaurant, mezcaleria, bar, etc was challenging. This trip I was flying solo and made the most out of it – from trekking out to pueblos, to hitting the new spots, to eating whatever and whenever I could. And of course to do this in the middle of the gorgeous and insane Guelaguetza, well, the sleep when I’m dead mantra seemed close to becoming a reality.

So overview thoughts before I start diving into these over the next couple of weeks.

  1. There has always been that fine line of parallel city existence between Oaxaca and San Francisco -two joined souls. And never did this seem more clear with the unbelievable gentrification that has happened in Oaxaca over the past three years. The money poured into welcoming tourists is quite obvious (wow that new airport, the newly paved roads – though still laden with topes, the new andador on Garcia Virgil…) The new mezcalerias – I think there are now 8 or 9 now? The prevalence of high end restaurants, cafes and their specialty roasted coffee, a cerviceria – your basic food hipster paradise.  It is quite overwhelming and with an incredible exchange rate (15.5 pesos to the dollar) well, heavenly, for me, not so great for the average Oaxacans who have been dealing with increasing wage inequality and inflation. Which leads to…
  2. Mezcal is expensive in Oaxaca. The new rules and regulations of both CRM (Comercam) and the government body that oversees business registration have created an interesting market in the city where pretty much everything now sold in bars, restaurants, stores has to be branded. The newly regulated industry has opened some pretty big doors for the middlemen who seem to be the ones getting rich. Now getting a decent copita means paying 30 pesos at the least all the way up to 200 pesos for rare stuff. Again, this is not so much a problem if you are either wealthy or a foreigner, but as an average Oaxacan well suddenly your mezcal is pretty damn expensive, unless you have a connection.
  3. The looming (or not) agave crisis and sustainability issue of the industry. The price of agave has come down, more agave is being grown, but still, it is a fragile balance and the slightest thing could throw the whole thing out of whack (another agave shortage/pricing issue in Jalisco where they have been known to use the Oaxacan agave sugars for fermentation; blight; economic shifts of pay, inflation, etc.) And of course the fact that there is no overseeing body regulating the cultivation, re-planting of wild agave, etc despite everyone talking about this for years, and well, you have a kind of mishmash or desmadre of a situation brewing.
  4. The growing influence of the European market on mezcal. It’s an easier market to enter for the most part, it’s educated when it comes to complex spirits, and of course, so much easier for travel as Oaxacans don’t need to jump through the demanding US Visa hoops.
  5. The growing visibility of women in the industry. Always a part of it, but now coming out of the shadows a bit as people/brands/cooperatives recognize the great marketing opportunities and stories to be told. Also there is the increasing independence you see as women become more educated and are waiting to have children, or have more control over when they have children.
  6. And perhaps finally, the increasing lack of transparency you see in the industry – ironically at the same time of increasing CRM regulations. These regulations have allowed for a greater disconnect between the mezcalero and the end consumer, creating even more of a market where the drinker, and sometimes even the head of the brand, really has no idea where the mezcal comes from.

It was an amazing trip, as always, and no matter how many times I have been there, no matter how much time I have spent, each trip reveals something completely new – can we say mole amarillo with conejo?

Guelaguetza dancers

Guelaguetza dancers

Maestros del Mezcal tasting

Maestros del Mezcal tasting

Reyna Sanchez in her palenque

Reyna Sanchez in her palenque

Feria del Mezcal

Feria del Mezcal

Flor de agave in Sola de Vega

Flor de agave in Sola de Vega

Mezcal price list in Mezcalogica

Mezcal price list in Mezcalogica

Quick look – Mezcal Vago tasting in Oaxaca

Had the chance to meet up with Judah Kupor yesterday and taste though the whole Vago line at his tasting room/office/bottling facility in San Felipe del Agua. Pretty amazing stuff, especially when you are able to do it side by side and really get a sense of the flavors that are being pulled out by the mezcaleros. Stretched out several hours (important when you are looking at 12-15 mezcals), the conversation rambled over tons of topics including the controversial ones of adding water (distilling to ABV vs playing with colas, puntas and yes, water), sustainability around the agaves, wood, just how many mezcaleros to work with under a brand, fair pay, challenging the mezcaleros to move beyond their flavor comfort  zone and tradition, and well, you get the picture of a wonderful long afternoon. At some point I’ll be able to go through the notes and put those ramblings to paper.

But the mezcal – if you haven’t already had the chance to give it a try, they produce some pretty incredible stuff and are playing around with some new ones as well. Tasting some Espadins side by side – from their very first batch on, it is quite the trajectory of flavor. For anyone who ever says, oh, that is just an Espadin, well shame, because the variety and complexity of this maguey is pretty extreme.

Three Tobalas

Three Tobalas

Also tasting side by side three Tobalas was also pretty interesting and again pointed to how much is determined by terrior, water, and distillation and storing – clay/copper/glass.

It is impossible to name stand outs – Madrecuixe, Tepestate, Mexicano, Sierra Negra (with 10% Espadin) – all compete equally and really just depend on the personal palette of the drinker. Me, I still want to go for the Elote every time because nothing quite puts the flavor memory of Mexico into a bottle quite like that one, and presents equally the vital role both maiz and maguey play in life down here.

I am looking forward to a trek out to Candelaria Yegole next week to see the full operation and of course what further hours of conversation will unveil.

It came from Utopia: A North American Sotol

A sotol piña from Genius Liquids' production.

A sotol piña from Genius Liquids’ production.

While I was stumbling through the world of North American agave spirits I happened upon the first example of a vertically integrated operation in Texas, one that is technically making a North American sotol from Dasylirion texanum grown, cooked, fermented, and distilled in Texas. We all knew it was going to happen. Native American tribes were already using Dasylirion texanum for some foodstuffs, possibly as an alcoholic beverage, but now it’s joined the world of craft spirits.

The man behind this creation is Mike Groener who owns and operates Genius Liquids in Austin, Texas and got a wild hair up his ass to create this sotol because everything lined up perfectly with the idea. As with many of these situations, he knew someone who knew someone who had a ranch where this elusive Dasylirion texanum was growing wild and they took it from there. As with most of these things, trial and error played a greater role than most would admit.

Genius Liquid’s “Desert Spirit Texas Sotol” is being released in early June so put your money down to see the latest, greatest, entry in the mezcal innovation race or just marvel at where this is all headed. Just ping Mike on Twitter to see if you can secure a bottle. He was kind enough to walk through his entire process.

Genius Liquids' Desert Spirit bottle.

Genius Liquids’ Desert Spirit bottle.

How did this whole idea of a North American sotol get started?

The basic premise, the thesis of any good spirit, is to take a plant or fruit from a specific region and process it with as light a touch as possible in order to preserve and concentrate the flavor. Mezcal is the perfect example, you seldom proof it down, you seldom add yeast. It’s a very natural process, a really basic formula, the best way to express terroir.

When it comes to spirits, I didn’t really start caring about what I was drinking until my mid-20’s,when I started to treat spirits like a fine meal. So I started with gin about four years ago. I dug into its wonderful history; there are so many different varieties, and it’s such an intriguing place to start.

Upon thinking about new frontiers in distilling, we really wanted to do something innovative. So, we created the De Terra Collection, an annual release of a Texas grown fermentable. Think of Parker’s Heritage releases as an example. The first release, Desert Spirit Texas Sotol, came together quite fortuitously.

The path to sotol started for me when I attended an Alamo Drafthouse tasting with Judah Kuper from Mezcal Vago. He did a private tasting with Bill Norris, the beverage director for Alamo Drafthouse, where you get to sample spirits and talk with the producer. Judah seemed like he fell into a serendipitous situation; he literally married into it. He had such a straightforward description of his passion for mezcal and the details  of production. He made mezcal clear and easy to understand, with an unpretentious attitude.

Genius Liquids' graphic explaining Sotol's relationship with agave spirits.

Genius Liquids’ graphic explaining Sotol’s relationship with agave spirits.

After that, I got intrigued by the process and started there. That was almost three years ago. I turned my wheels and thought a lot about what we could do in the United States that would reflect the terrain and local taste like Judah does with Vago in Oaxaca.

The opportunity arose 11-12 months ago when a bit of communication came down the pipeline. Justin Elliott, from Qui in Austin, said ‘hey, let’s go down to Utopia, TX and look at a property. Someone told me they have a lot of sotol plants.’ I didn’t know much about sotol, but read and researched as much as I could prior to the trip.

It’s about three-and-a-half hours outside of Austin in West Texas. It’s the only place I’ve been in Texas where there are plateaus and valleys, they narrowly resemble mountains. You drive through these valleys and end up in a small town called Utopia, TX. We met this guy, Travis Sutherland who has been running a music festival, Utopiafest, on this property and his family has owned the property for four or five generations. He had an understanding of the potential of the plants and contacted someone who knew someone.

"Is this the plant you've been looking for?"

“Is this the plant you’ve been looking for?”

Travis says ‘Is this the plant you’ve been looking for?’ My first encounter was not particularly friendly. The plants are spiky, dense, and you think of them as having a prickly personality. They are a perfect metaphor for sotol in general. The texanum varietal is smaller, grows at lower altitudes, and has less available sugar because of the extreme summers we have in Texas.

I took a few of the plants home, chopped them up in the front yard, and cooked them to get a sense of their makeup. We didn’t know if we could even create a spirit from them, but, we just loved the idea that we could be the first in a space race to fully create something like an agave spirit outside of Mexico. I spent the next few weeks analyzing every facet of the piña; taste, smell, texture, color, etc.

What sort of mistakes did you make early on and what did you learn as you worked with the sotol?

At first I baked the sotol leaves to get a sense of their flavor and convert the starches but I ended up just drying them out completely. It took a few months and a few failed experiments in cooking, but ultimately I got a pressure cooker. It was a ‘Let’s see what this pressure cooking bit does.’ It’s a common practice in tequila, a shortcut for them, but for us it’s not a shortcut as much as a necessary evil to preserve and convert as much sugar as possible. 

After the roast.

After the roast.

Over time as I pressure cooked the piñas there was a profound change in the plant. The smell and flavor transformed and it filled my house with this amazing rye scent. After my first successful cook, I peeled the cooked leaves, they are intensely fibrous, unctuous, and have a delicious grainy flavor. Ultimately I found a way to cook them consistently with a pressure cooker. However we did have months of testing with an underground pit. We still plan on exploring this in the near future.

How did you scale that up once you figured out the basics?

For now we use a series of pressure cookers to cook everything, but are planning on flying out a key mezcalero in Michoacan to help us build another pit. Typically the more grain you use in a liquid, the higher the sugar content will be – that’s a pretty common foundation in brewing and whiskey – but the more leaf material I added didn’t increase the sugar at all. We use now about 50 pounds per each fermenter. At around 7-10 pounds per piña, this means we use up to 10 piñas per fermenter since the core is removed along with some other woody pieces. To get about 55 gallons you need about 500 pounds of piñas. 

Travis harvests, cooks, and then shreds the pinas in Utopia and delivers them to the distillery. We then steep the leaves for 48 hours and pump out the sugary brown liquid, which is then fermented for about 10 days. Each fermenter results in one ordinario run in our pot still. They don’t yield much. We get a maximum of ten liters of ordinario from each batch.

Before fermentation

Before fermentation

We did our first spirit run 2-3 weeks ago. It was the culmination of about 20 batch/ordinario runs. All stored in stainless and then blended to 49%. Bottles are here, labels coming soon [Genius has since received the labels and has bottled 13 liters of their first batch]. The distillate starts at 160 proof. We blended this batch down to our final ABV of 49%. That will vary slightly by batch.

It’s been non-stop, constant experimentation with failed ferments, different types of yeasts, and various cooking methods. Luckily these plants aren’t really worth anything outside of this purpose so we didn’t lose a lot of money, just time. Currently, these plants are absolutely wild, varying in ages and potentially well over 20 years old. The long term plan is to absolutely regrow the plants. Sotol is great in that the plants will grow back after being harvested. When harvesting, Travis isn’t disrupting the root system, so the plants are already starting to regrow. There’s a massive amount of land, and so far we haven’t even made a dent in what’s growing there.

I talked to many people about sotol production methods to get an understanding of how they ferment and distill. But the point is that we’re playing a different game. These plants are even more hostile to giving up their sugar.

I just want to learn from and pay homage to the the best. I was lucky enough to visit Aquilino’s palenque for a day and ask every possible question because the process and sharing of tradition is very important to me. [Aquilino is the maestro mezcalero who makes many of the Vago mezcals], if this Sotol is made with love like his mezcal then it will definitely work.

Rolling fields of sotol

Rolling fields of sotol

What are your tasting notes for your sotol?

The most interesting and perplexing drinking experience I’ve ever had was with the Del Maguey Tepextate. It was a funky roller coaster of pineapple, rubber band, sweetness, and vegetal notes. I can’t explain it but the sotol starts with a nice level of alcohol reminiscent of lowland tequila, it smells vegetal but when you taste it you’ll get some peach, mid-palate sweetness, and then minerality at the back of the palate with subtle rye notes. It’s a very unique drinking experience, akin to a Tobala.

What’s your release plan?

We’re releasing this for a few reasons. We want to be the first to do this completely domestically. A few other distilleries are trying agave spirits, but they’re all either using syrup or their fruit is processed in Mexico. This is a fine approach but we want to have control over every aspect of production.We’ll release our first two batches in early June.

Most of the bottles will be allocated to bars, but I think we’ll have a few at the distillery and via retail. I have a feeling that it will all be swiped up in Texas because we won’t be able to make much of it. But we’ll see what happens, perhaps expanded distribution to other states is on the horizon. We’ll adjust our process as we go. We could get a larger pine fermenter for instance. We’re aiming to charge $79-80/bottle. [If you’re interested in purchasing a bottle email your inquiry here.]

A generator can be useful for a few things, scale, but also powering entertainment.

A generator can be useful for a few things, scale, but also powering entertainment.

What else are you distilling?  

We produce two gins as well, one normal strength at 45% and one navy strength at 57%. We have another gin project where we’re exploring Texas dry gin. This will probably be out late summer. We also have an oaked gin which we will release in June. We’re trying to do a speciality De Terra release every year. We’re looking into a pechuga next year using brisket and possibly a Rum Agricole.

Are you entirely focused on local expressions?

Yes, we caught wind of a large karwinski bundle in West Texas. I want to use stuff in Texas to highlight the terroir here, it’s unique. I think someone was trying to grow blue Weber, but no confirmation on that. I guarantee you that no one is growing karwinski in West Texas looking to cash in. Agave Americana also grows throughout Texas, but I haven’t found a big enough plot of it yet. Once I do though….


The “Desert Spirit Texas Sotol” fermenting away.


What about the fermentation: Are you using wild yeasts? Any other special steps to your process?

We are really transparent about what we do. We are in fact using a Epernay yeast, it’s an early champagne varietal [DV10]. We also get some infiltration from other proximate yeast. We use a copper pot still, we only distill up to 50 gallon batches. We invite anyone to come and take a look at our operations. We don’t currently have a tasting room because we’re in a really small spot, but we do host tours regularly. It’s not the wonderful aesthetic experience that I want to provide, but in time we’ll move to a larger facility.

The sotol has been a really difficult product to bring to fruition, but it’s a delicious spirit. I don’t know if anyone will care that we’ve done this, but at least we were the first. We’ve done it the right way and I think the media coverage is piquing people’s interest about agave spirits. By us doing this, the “some guys in Texas,’ story, we’ll hope to elevate the conversation around the agave portfolio. I think tasting is believing on this one.

All photos courtesy of Mike Groener.

Anyone interested in purchasing a bottle should contact Mike via email.

A North American agave spirit rises in Santa Cruz

Venus Spirits' agave spirit, El Ladrón blanco, left, reposado, right.

Venus Spirits’ agave spirit, El Ladrón blanco, left, reposado, right.

I’ve been following Venus Spirits since they announced an American agave distillate in May of 2014 because this idea of a North American agave distillate is absolutely fascinating. St. George Spirits tried to do one years ago and we occasionally hear about someone growing agave for a distillate in California so it has felt like only a matter of time until someone grafted North American craft distilling onto Mexico’s national spirit. Recently it’s been abundantly clear that the distilling community is up to the challenge because the more I look into it, the more of them I find. I even ran into someone on a trip to a Oaxacan palenque last week who had been noodling on the idea.

I finally got around to setting up an interview with Venus Spirits’ master distiller Sean Venus this April. In mid-conversation he said, ‘looks like the St. George guys are up to it as well, or is this an April Fools prank?’ as he pointed to his Instagram feed which featured a shot of St. George distiller Lance Winters hefting half a roasted piña in the Alameda distillery and another of tanks of roasted piñas. I was as surprised as he was but that little encounter spawned a bunch of research and blog posts which led me to get punked by a true April Fools prank from another distiller and leads me back to my conversation with Sean Venus.

The aging rack at Venus

The aging rack at Venus

Sean launched Venus Distilling in the spring of 2014 with a gin and has since added another gin, an agave spirit, an aquavit, and a trio of whiskeys.  The distillery itself is hidden away in Santa Cruz’s West Side. The corrugated metal ceiling and poured concrete flours are part and parcel of the efficiency model from many a distillery, auto mechanic, and office park. But this one is just down the road from a fast evolving micro-hood of breweries, vintners, a salumeria, and sundry other craft food producers. What used to be the home of the town’s light industry hosts the 21st Century version of American production. It’s a fun scene, well worth a visit because most of the places have tastings and, once you park, it’s all walkable. Venus has plans for a tasting space soon, more on that later.

Sean comes out of the brewing world where he got his start as a teenager when his physics teacher demonstrated the wonders of fermentation to him. A stop in one of the microbrew capitals of the universe at the University of Oregon eventually led to work at Gordon Biersch and ultimately to this distilling venture in Santa Cruz.

He arrived here on the edge of the Pacific because his wife has roots in town and kids are already very much a part of it. Sean is obviously bringing his take on agave and everything else he distills. As he noted during our tasting he emphasizes the aromatics. And that’s the first thing you notice, his gin is full of lavender and citrus while the aquavit is an explosion of scents. He noted with some chagrin that his lavender comes all the way from France because that’s the only organic source matter he’s been able to find. Step outside the distillery and the smell of the sea hits you making the formation of aromatics in his spirits all the more vivid.

Gin, aquavit, agave spirits, and whiskeys.

Gin, aquavit, agave spirits, and whiskeys.

Sean has been selling the Ladrón Blanco since September 2014 and is set to unveil a Reposado and Añejo later this year. His real bread and butter is the gin which is terrifically floral and a steal at just about $30 retail. We stopped by U Save Liquors off Mission St. on our way home to grab a bottle and remain shocked at the price point. You know you’re in new territory when craft distilling becomes more economic than industrial products.

Back to the Ladrón: It’s an agave spirit. Sean and I chatted a bit about the definition question, why not call it an agave distillate? Sean’s perspective is pretty simple, that the word “spirit” is more fun and meaningful. I agree and I’ve switched my own vocabulary from the overly technical and distancing “distillate” to spirit. As for how it’s made, the base material is 50 gallon drums of agave juice from Guadalajara. I don’t know much about how it was produced.

Sean told me that he worked with a supplier in around Guadalajara that he had worked with during his days in the organic food industry to get a juice that preserved as much agave flavor as possible. That’s just the latest in a series of approaches to the source material question north of the border, the explosion of interest in distilling from agave is only matched by experiments that extends into the entire production process because the production environment is so different. Sean uses a closed fermentation system which can move fast, which is 10 days for him, to incredibly slow, six weeks at Venus Distilling. When you compare that with the 5-7 days that seems something like a standard in many areas of Mexico you get an idea of just how different production is in Santa Cruz than Santa Catarina Minas.

Venus Spirits still

Venus Spirits still

Distillation occurs in classic hand hammered copper pot stills. Two of them stand to one side of the distillery. This is about as far as you can get from a classic Mexican mezcal distillery. Everything is pristine and, on the day of our visit, had just been cleaned after a distillation run so it was doubly so. These contrasts are quite dramatic. The similarities are pretty obvious: The location is just as small and everything is dependent on the distiller’s sensibility.

We chatted a bit about how he blended the Ladrón because I was really curious how someone approaches the idea of mezcal as an outsider. The thought lurking there is something like, ‘how does a guy in Santa Cruz study mezcal in order to copy it’ which, it instantly became clear, is the wrong way to think.

The Ladón is clearly its own spirit, not a tequila, not a mezcal, nor modeling itself on any other Mexican agave distillate. It’s a fresh idea based on the source material at hand. Sean mentioned that he started with the middle of the distillation run and only later realized that he needed to cut in heads and tails in order to give it nuance. That’s pretty standard stuff for mezcal distillers but he’s not out to make the next great American tequila or mezcal, he’s following his own tastes and working with the material to make something that he appreciates.

Botanicals and some time on oak create Venus' second gin its distinct color.

Botanicals and some time on oak create Venus’ second gin its distinct color.

Big picture, that’s the really interesting element that North American distillers can bring to the world of agave spirits. I love very traditional mezcals as much as anyone but every once in a while I’ll taste a novelty that opens a door onto new possibilities. I’m really curious to see how this evolves exactly because of all the pushing and pulling in the craft distilling space. People try things out because they sound neat, might fulfill a personal taste, not necessarily because that’s the way things have always been done. I’m sure there will be duds along the way and that categories will evolve not to my, or many a traditionalist’s taste, but that’s the world of trial and error. Put another way: I may not really like hopped up beers or over oaked chardonnays but I’m happy that someone is working with them.

The Ladrón neck

The Ladrón neck

As a sign of that state of things Sean told me that traditional tequila enthusiasts haven’t fallen for the Ladrón. I understand that completely because it really doesn’t hew to the classic tequila structure. After all, it’s distilled from juice, not the bagasse so I’d assume its flavor would be different.

The Ladrón has a nice inside label with a story behind it. Ask when you visit.

The Ladrón has a nice inside label with a story behind it. Ask when you visit.

As for how to classify it: The nose is really round and fruity. It almost has grappa notes to it. The flavor is cleaner and lighter than a classic tequila with a decent alcohol edge. You definitely get that classic agave fruit in the body but it doesn’t have much viscosity or the caramel that you might expect in a Fortaleza. It’s much closer to a Tapatio. While we were tasting Sean said what we were thinking while tasting, “it tastes like an eu de vie.” That said it sounds like cocktail bars are really interested in the Ladrón. It’s starting to pop up here and there so we’ll see how they integrate it into their programs. And don’t think it’s a lightweight, it weighs in at 47% ABV. We were also lucky enough to taste the Reposado at barrel strength, 106 proof. Sean says he’s going to cut it to 47% before he bottles it but now it’s redolent of the whiskey barrels it rests in, something akin to an agave whiskey because that agave fruit is present and integrated with the oak.

Sean pulls a sample of the Ladrón Reposado.

Sean pulls a sample of the Ladrón Reposado.

The Venus tasting room is a work in progress. When we visited it was framed and swatches were sitting around but they’ve made a ton of progress since and Sean is planning on opening in lat May/early June. Until then email them to set up a tasting. One of the perpetual frustrations for distillers in California is that they can’t sell their products in the tasting room. There’s a bill under discussion in the legislature now which might change that. If you’re curious and want to get involved check it out because, who wouldn’t want distillers to reap the fruits of their labor, right?