It would be fair to say that despite the fact that we do an awful lot of events, we don’t consider ourselves event planners. This is why we are such believers in collaboration. We always try to work with the best of the best who bring their game to whatever event we have going.
This is especially true of the upcoming La Lucha de La Cocina on August 13th at Pier 70 in San Francisco, a collaborative fundraiser for La Cocina, the non profit culinary incubator in San Francisco’s Mission District that helps <primarily immigrant> women start formal food businesses. In addition to the Lucha Libre and Taquiza (taco extravaganza) which we previously wrote about, there will also be three bars hosted by some of San Francisco’s most innovative bars and restaurants – ABV, Old Bus Tavern, and Novela. Read more
Last night’s Mexrrissey concert at the JCC in San Francisco was quite an affair. Our mezcal tasting beforehand with Raza Zaidi of Wahaka, Lynne Bauer pouring Alipus, and Adrian Vazquez pouring Almamezcalera was quite a hit with the crowd that was a hybrid of the original Morrissey demographic, younger Mexicans, and a few groups that we couldn’t identify.
One thing is for sure, everyone had a blast of time. There was lots of screaming and dancing; you know you’re doing well when even the ushers and security people are bopping along to the music.
At first you may not think the three things have much in common but Mexican cover bands have been remakingMorrissey obsessively with fantastic results for years and Mexrrissey in particular has taken that idea to its logical conclusion; a traveling show of Spanish language covers of Moz’s greatest and most interesting songs. There are even Smiths covers on the line up. Listen up: Read more
What happens when you combine Lucha Libre, Tacos and Mezcal? We now have the answer – La Lucha de la Cocina! Mezcalistas is beyond excited to be working with La Cocina, one of the most amazing non profit organizations here in the Bay Area, and Pro Wrestling Revolution. This fundraising event will take place August 13th at Pier 70 in San Francisco. Read more
Check out our wrap up of our first Mexico in a Bottle outside of San Francisco. There is just one way to sum it up – beyond swell. We landed Friday night and hit the ground running, with our first stop at the Spotted Pig – a cold beer, a pigs ear salad and chicken liver toast. Fortification for the night ahead, which began and ended at Cosme. Because really, what more do you need than that? Edgar Morales was behind the bar and did us right with some pretty tasty cocktails. We then moved on to a couple of lovely copitas of mezcal (bartender surprise!) and toasted the night with James Beard Foundation Rising Star Chef Daniela Soto-Innes, who won my heart as she played DJ and couldn’t decide between Janet Jackson and Nick Cave. Read more
Don’t take our word for it, take a look at this video of the 2015 Mezcal: Mexico in a Bottle in San Francisco. This year we’re expanding so tell all your friends that we’re bringing Mezcal: Mexico in a Bottle to NYC 6/5 & 6/6, Chicago 9/18, then back to where it all began in SF 11/13.
It’s that time of year again. Our feeds all blow up with mentions of tequila’s smoky cousin, special cocktails that stretch the boundaries of credulity, and all sorts of Mexican oriented drunkenness. While bartenders privately lament the lack of manners they enjoy the tips.
If you can’t make it, there are sure to be tons of events in your zip code but first we want to give you a primer on what Cinco de Mayo’s background because the true meaning of the holiday is infinitely more insidious and complex than most people make out. And, in many ways it’s the story of our era. Read more
It’s not often, if at all, we venture into Tequila world, but when this opportunity came up to collaborate on an agave event at the Clift Hotel, we jumped. With the NOM 199 proposal hanging over the agave industry’s head, we figured it was time to put craft with craft and celebrate all that is good about small production agave distillates.
Tickets are available here — $40 in advance, $50 at the door. A portion of the proceeds will be donated to the Tequila Interchange Project that has been so instrumental in educating the market about agave distillates, and leading the fight against NOM 199. Final comments are due April 29th, so please be sure to sign the petition!
We are Susan Coss and Max Garrone. We like mezcal and think you should to. We are committed to telling the story of mezcal within the context of its history and cultural connection. We also think education should be fun and delicious. And we are deeply committed to supporting the craft of production and the people who work tirelessly to bring us mezcal.
We write this blog and conduct mezcal tastings from small monthly to events to our annual Mezcal: Mexico in a Bottle event, which is the largest mezcal event in the United States.
Susan Coss is a long time marketing and communications strategist in the world of sustainable food and beverages. She was most recently the Director of Marketing and PR for CUESA, the organization that runs the world famous Ferry Plaza Farmers market in San Francisco. She is also a co-founder and former director of the Eat Real Festival, that drew more than 250,000 people in its first three years. She has spent time in Oaxaca since 2003 and has established food and beverage relationships all over California, Mexico and Washington, DC. She has a degree in Agricultural Economics from the University of Wisconsin, Madison.
Max Garrone has been a journalist and editor who covered events as diverse as presidential elections and the meaning of David Lynch’s movies for publications like Salon.com and SFGate.com. He is currently a content strategist and digital media consultant.
To chat or find the answer to your niggling mezcal question just email us!