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Posts from the ‘Events’ Category

Spirited Conversations – talking alternative business models and mezcal

We’re really looking forward to our upcoming tasting and talk in Sacramento with Rion Toal of Maestros del Mezcal. Mestros is a cooperative of small producers from several regions in Mexico. This is the kick off of our Spirited Conversations series where we focus on a specific topic while tasting mezcal. The event will be held April 3 at Sacramento’s newest agave spirits and Mexican craft beer focused restaurant and bar Cantina Alley. For tickets, check here. Read more

Oaxaca notes: An encuentro of (many) Maestros del Mezcal

It was a fabulous three weeks in Oaxaca that now feels simultaneously like I was there for forever and that it was all a dream. I’ll just sum it up in five words– so much damn good mezcal.

Max did a great little write up about how the mezcaleria scene is changing, with differentiation coming in style and design and of course breadth of offerings. To my great dismay, I was not able to get to Cuish to see live and in person their newly revamped space. By all accounts, it is beautiful and is at the top of my list when I return. I have such high regard for what Felix Hernandez Monterrosa and Hilda Martinez Popoca have done for mezcal in Oaxaca. When they opened their doors in 2011, Read more

Where Fancy Food and Mexico collide

The Mexico pavilion at the Fancy Food Show 2017

Monday Susan and I spent much of the day wandering the cavern known as Moscone Center in downtown San Francisco attending the annual Winter Fancy Food Show. There are hundreds of vendors hawking every food item imaginable, after a few hours you can’t help but be overwhelmed by all the pitches. It’s easy to drift into thoughts about late capitalism and commodity culture because so many of the foods are so similar and just one of them will probably break through, if any. Read more

Pouring their hearts into a glass

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Monday, November 7th, saw eight bartenders throwing down for the grand prize title of our 2nd Annual Mexico in a Glass Cocktail Contest. For this contest we ask a lot of the bartenders —

  1. Create a unique mezcal cocktail recipe you think embodies Mexico.
  2. Batch your product to serve 70 people
  3. Submit to the judgement of the audience the audience
  4. Be creative with your set up.

And man oh man did they deliver. Read more

Sign of the times: The ever growing list of mezcals at Mezcal: Mexico in a Bottle

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So many copitas to fill.

What a difference a year makes. Last year we had a full house of mezcals at Mezcal: Mexico in a Bottle. There was a great mix of small and medium batch production, seven of the eight states in the denominación were represented, and some new brands launched.

Fast forward to today: We are literally bursting at that seams. The sheer quantity of brands being imported into the United States today is difficult to track. We have plenty of new brands at our tasting which we try to make representative. We’ll have the newly relaunched Los Javis line, Mezcal Malpais from Guerrero, Marca Negra‘s full line, Meteoro, Gracias a Dios, El Cortijo, Siete Misterios and – for the first time at our event – the full line from the Cortes family including Agave de Cortes, Nuestra Soledad, and El Jolgorio. Read more

The official launch of Mezcal Week

mezcOf course, we wholeheartedly believe that every week is mezcal week, but decided with all the usual hubris, why not do an official celebratory week. So, November 6-13, we bring you Mezcal Week – a celebration of all things maguey, be it cocktails, flights, specials, food pairings, talks, films or literary readings – whatever it is you want to do – you decide, you register the idea, and you go. We’ll give you artwork, we’ll help promote, and if you need some ideas, we’ll even give you those. We just want to blow this thing up and highlight just how much mezcal has penetrated the landscape. Read more

Our kind of town

Quiote's Dan Salls prepares his variation on Al Pastor Tacos for Mezcal: Mexico in a Bottle Chicago 2016

Quiote’s Dan Salls prepares his variation on Al Pastor Tacos for Mezcal: Mexico in a Bottle Chicago 2016

Chicago is, to paraphrase Sammy Cahn’s lyric, really our kind of town. And we can’t wait to do it again next year! This town loves its mezcal, evidenced not only by the number of agave centric places that have opened (or will open) in 2016 alone, but also by the enthusiasm of everyone we met. The events leading up to the big tasting day – a special tasting at Las Flores, a Vago event at Estereo, a Dark Matter coffee cupping that included a special mezcal Read more

The latest sign that mezcal is making inroads into the mainstream

For all the accolades and press that mezcal has received, it is still an outlier when it comes to the mainstream bar world. That’s why when the San Francisco Symphony asked us for help in procuring mezcal for their big Opening Night Gala event we jumped at the opportunity. A major part of our mission is promoting mezcal so what better way to put mezcal front and center than at one of the most prominent cultural event in San Francisco? Read more

We’re fighters and lovers

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It’s been more than a week since the awesome Lucha de la Cocina and now that we’re finally back on top of the world, or recovered, we’ll share some photos and a quick recap. We had close to 2,000 people which was an amazing turn out. And, it was for the greatest of causes, a fundraiser for La Cocina! Read more

Lucha, mezcal, beer, tacos: What more could you ask for?

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All right folks, this is your last chance, tickets are going fast so you’d better buy now to get down at a fantastic event this Saturday in San Francisco for a fantastic cause. There’s so much happening at this Saturday’s Lucha at Pier 70 that I have to break down into easy bites Read more